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How To Have A Win-Win Recruitment Strategy With Passive Candidates?

September 28, 2022



There's no denying that the ideal candidate is frequently already employed in a position. The modern recruiter faces a set of unique challenges when dealing with these aspirants, who are also known as potential candidates. After all, employees who are satisfied with their present position are less likely to apply for new ones or respond to recruiters' outreach attempts.


Check out the best recruitment strategy to get passive candidates to fill your open positions.


What is passive candidate sourcing?


The standard method of hiring passive candidates is to publish an advertisement and receive responses from interested parties. On the other hand, passive candidate sourcing involves actively seeking out currently employed individuals and contacting them to gauge their curiosity about the available position. Candidate sourcing is an efficient and productive method of recruiting the best talent.


Only one in every seventy-two candidates who are sourced ends up getting hired, whereas only one in every 152 applicants who are not sourced does.


Here are the specific steps recruiters take to improve their passive candidate sourcing strategies:


  •       Create a Referral Program


Often, an organization's current workforce is the best source of untapped talent for its hiring manager. Most recruiters (78%) state that word-of-mouth is the primary source of high-quality prospect referrals.


Your staff members all have their own sets of contacts and social circles. Furthermore, these groups may have access to a large pool of qualified people who could fill vacancies in your organization. While passive applicants might be reluctant to react to a recruiter's communication, they are more inclined to explore an opportunity presented through a personal relationship.


  •       Spend money on software for automating processes.


Innovative technology has altered every facet of modern recruitment, including talent acquisition. Artificial intelligence (AI) now allows recruiters to find passive applicants far more rapidly and efficiently than they could in the past. Recent research has shown that algorithms can make more accurate hiring decisions than human managers.


  •       Highlight Organizational Culture & Future Potential


However, when contacting these people, many recruiters fall short. The issue is that passive applicants don't care about the responsibilities of the job opening at your organization. The only way to get their attention is to demonstrate why working with your firm would be an exceptional experience.


The candidate's decision to switch employment is heavily influenced by the potential for professional development and the candidate's satisfaction with the organization's growth. Nearly eighty-seven percent of Millennials value career developmental changes in work, and nearly eighty percent prioritize finding an employer with whom they have a good "match" before considering the company's prospects for growth.


To leave their current position, one must convince passive candidates that the new position will provide greater satisfaction than their current one. Most people on the fence about making a move won't do so until they are sure they will thrive in their new position.


  •       Online job boards & applicant tracking system services


Successful job seekers rely heavily on internet job boards to research and apply for employment. However, did you realize that job boards also serve as an excellent resource for recruiters to find passive candidates?


Many job-seekers post their resumes to online databases accessible to employers long after they have hired the candidates. The industry, the number of years of experience, the specific abilities, and the education level are only a few searchable parameters in recruiting databases.


So, if you run across an outdated résumé, don't automatically disregard the individual. Take a peek at their work path instead. Don't wait to get in touch if you think the individual has developed into a strong contender for a position.


  •       Use a wide range of Social Media



Most recruiters use LinkedIn to find applicants, but the platform is now saturated with recruiters, making it more challenging to find passive candidates. It's time to diversify your social recruitment process, as 52% of HR professionals say LinkedIn's popularity has made it harder to find passive candidates.


The Last Words on Passively Sourcing for Candidates


While it's true that recruiters benefit from having a steady stream of potential hires actively applying for positions, even the most ideal prospect rarely presents themselves fully formed and ready to start work. While finding passive applicants may be more complex, it is a necessary strategy in today's fast-paced and competitive employment environment.


The good news is that finding passive candidates is easier than you might think. 85% of the working population is willing to take a different job if offered the chance. With the help of the strategies mentioned above, you may quickly determine and connect with a large pool of passive prospects, many of whom could have a profound and long-lasting effect on your business.


Are you a recruiter who is hiring for a critical position? Contact us now to get the best recruitment solutions.



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