Smartphones are used by clever recruiters to locate prospects. Mobile recruitment is quickly becoming a need. The practice of contacting and engaging with potential applicants using portable devices and mobile technologies is known as mobile recruiting. Mobile recruiting has developed as a new recruitment technique due to the fast proliferation of cell phones. This is a very good concept used by recruiters to find the best candidates.
What is Mobile Recruitment?
Mobile recruiting is a type of recruitment that is carried out via mobile or handheld technologies. An effective mobile recruiting procedure guarantees that the candidate finds and applies for a suitable position using mobile devices.
Mobile recruiting is the process of discovering active and passive applicants using mobile career pages, mobile job advertisements, and mobile recruitment applications. Mobile recruitment has two significant advantages.
First, Instead of trying these duties to the office, they may be done remotely, such as scheduling interviews, offering internal feedback, communicating with applicants, and more. Second, it enables the recruiting staff to reach out to applicants remotely and via mobile devices, which candidates are increasingly reliant on.
Let’s take a look at what the statistics say:
Let’s start with some statistics to gain a sense of the mobile recruitment landscape. In terms of modern-day job seekers:
1. More than 90% of them utilize their mobile devices to seek their ideal employment.
2. Around 89% feel mobile devices are an important component of the job search process.
Apps for Mobile Recruiting:
Mobile recruitment apps enable the use of recruiting tools on mobile devices. Posting new openings, evaluating resumes and application profiles, contacting applicants directly from the app, leaving comments and @mentioning other recruiting team members, authorizing new opportunities, and extending job offers are all examples of capabilities. The most sophisticated applications allow end-users to access all of the recruiting software’s features via a mobile-optimized user interface.
1. Superior Employer Branding:
Another reason why businesses should use mobile recruiting is to improve their employer brand. As previously said, the majority of job searchers use their mobile phones to look for and apply for employment. A corporate website that is not mobile-friendly might create a negative impression on job seekers and reduce your application rate.
2. Social Media Integration:
By establishing a strong social media presence and incorporating it into your mobile recruitment strategy, you may significantly expand your reach. Posting on social media accounts might help bring traffic to your own professional website. People are also more inclined to suggest their connections to a job posted on social media.
3. Mobile recruiting enables a more diverse target audience:
Mobile recruitment has the potential to significantly increase a company’s reach to passive applicants who are too busy to look for a better chance on a job board or career site. These candidates, too, would be constantly checking their phones. Organizations may also create a recruiter mobile app that allows them to post jobs while on the go and follow the development of positions they create.
4. Improved brand perception is a significant benefit of mobile recruiting:
Even if you do not wish to develop a distinct mobile recruitment strategy, having a mobile-optimized business branded site may significantly impact the number and quality of talent that your organization recruits. Before applying for a job, most candidates research the firm, and they almost always use their smartphone to do it. As a result, a mobile-optimized corporate website is a must-have.
5. It improves the applicant experience by:
A simplified mobile recruitment process improves the all-important candidate experience. It streamlines the application process and allows candidates to apply when and where it is most convenient for their hectic schedules. But it’s more than simply a matter of convenience. Companies that are on top of mobile recruitment appear to be digital and tech-savvy. This, in turn, improves job searchers’ perceptions of the organization.
6. One of the most significant advantages of mobile recruitment is increased applicant engagement:
Smartphones have become people’s primary means of communication with the outside world. It is now the de-facto location for communication, whether it is checking their emails, social media accounts, or texts. This is also true for job searchers. If recruiters have an active career site, they may include a feature that allows job seekers to receive alerts on their cell phones when they are shortlisted.
Waiting for a response to a job description, finding open time on the calendars of the panel members, waiting for a hiring manager to respond to multiple emails and voicemails to make a hiring decision on a candidate, and so on are all part of the recruiting process. Meanwhile, the applicant’s experience deteriorates due to the extended waiting period. And you know you can’t escape it when you have to go through such a lengthy procedure for each candidate. This is where a mobile recruitment process comes in useful, allowing you to screen several candidates at once.
Shifting to a fully mobile recruitment process is a time-consuming but profitable process for organizations looking to hire better candidates faster. With a long-overdue need to change the recruiting process, mobile recruitment may be a lifesaver in the dwindling talent market for everyone from candidates to hiring managers and even leadership teams.
Once implemented, a mobile recruiting process can and will assist recruiters and Human Resources personnel in ways that will revolutionize recruitment in the future.