The word competition is casually thrown around in the world of business. While the main target of any organisation is their customers, it can’t be denied that organisations are built upon the talent and skills of their employees. They are an important asset and act as factors that keep companies ahead of the competition.
In order to hire the cream of the talent available in the industry, organisations are inclined to appoint staffing firms. They have several options to choose from so what makes your staffing firm different? What secrets set you apart?
As of now, the staffing industry does not have big giants. Therefore, the competition is not tough. However, who knows what is going to happen in the future. You can actually take this as an opportunity to build your differentiation. Give your clients a clear indication to what makes you different from other staffing companies. Ensure that when faced with 5 or more options, the clients are most likely to choose you, say 80% of the time.
Now that we know about opportunities to be unique, you need a certain speciality to accomplish that. What is that element in your staffing services that no other staffing company can provide? If you can accomplish to incorporate this speciality into your service, your entire firm can be strongly built upon it. since the industry is still fragmented, you have time to lay the foundation as well.
You can define your strengths. Maybe you are better at providing jobs and placements for the marketing department or recruiting for the finance department. You need to clearly highlight this strength, for example, if it is IT staffing, then feature it exclusively.
A staffing and recruitment firm greatly depends on relationships with their clients. Once you know you have a strong foundation to start, you need to focus on branding. It won’t be easy to make clients. Reach out to old contacts to warm up. Moreover, target specific industries or organisations instead of going all out.
A branding strategy is essential for a recruitment firm despite the lack of competition. Moreover, it is not just about the clients you will do placements for, it is also about the potential employees you are staffing. In order to develop a pool, a branding strategy aimed towards them is important as well.
A staffing firm has unique operational requirements. For example, you need to insurance coverage and funding. This funding needs to be acquired for finding a location, office supplies and lease equipment. In the staffing industry, it is very difficult to survive without proper funding. Other operational requirements are the satisfaction of the employees under your payroll. They need to be paid weekly or bi-weekly and you may have to define an organised schedule given when you get money from your clients.
Staffing or recruitment is the need of the hour since businesses are always on the hunt for talent. Moreover, the lack of competition gives start-up staffing firms a good chance.